CareOne approached me with the idea of starting a new division where CareOne would provide Private Health Care Services throughout west Michigan. CareOne was pleased when I approached them with this new logo concept that offered a new color pallet and slight changes to the typography. All my concepts start with thorough research into the company and what they stand for. I then design on paper to iron out all the ideas.
In the end all of my concepts are designed in black and white. I feel if it can't stand on it own when you strip it to its core then the it won't stand out no matter how many colors you throw at it.