CareOne

What I Offered


Brand Envisioning
Brand Positioning

Brand Envisioning

CareOne approached me with the idea of starting a new division where CareOne would provide Private Health Care Services throughout west Michigan. CareOne was pleased when I approached them with this new logo concept that offered a new color pallet and slight changes to the typography. All my concepts start with thorough research into the company and what they stand for. I then design on paper to iron out all the ideas.


In the end all of my concepts are designed in black and white. I feel if it can't stand on it own when you strip it to its core then the it won't stand out no matter how many colors you throw at it.


CareOne